How to Find the perfecr niche for your business







A 5-Step Formula To Find Your Niche
1. Evaluate your passions and skills
This sounds so basic, but it really makes all the difference. Don't just choose a niche because you're "kind of interested" in it; to be sustainable, it should ideally be something you can see yourself being passionate about for at least 5 years*.

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Is this something you love to do in your free time, or that you'd do even if you weren't getting paid for it?

This could be a great option for your niche.

It's also important to think about which areas you have special skills or experience in. What do people regularly tell you you're good at? What's your training or education in? What special skills or knowledge have you developed through your work?

Finding an area that you're both knowledgable about and that you love is the sweet spot for identifying your niche. I personally did this with my productivity calendar and it's done very well for me.

*There are exceptions to this rule. For instance, one of my first businesses was selling Christmas tree storage boxes. While I wasn't exactly passionate about the product, I was passionate about running a successful business and helping my audience find the perfect product.

2. Figure out if there's a market for your niche
Having a passion for a particular niche isn't enough (I wish it were!).

You also want to make sure there's a need for it; otherwise your work will stay a hobby, never growing into a lucrative business.

One way to start figuring out the market is with some basic keyword research. The Google Keyword Planner is a great tool for this.

Plug in some keywords related to your niche, and see which words and phrases get suggested. Narrow down the suggestions by monthly search volume, competition level, and suggested bid.

For search volume, stick to 1K-10K per month. Any less than this probably means there's not much of a market for it; any more and it may be too hard to rank for in Search.

For competition, go with low-medium. While this tells you how competitive the word or phrase is in AdWords (not organic search), it can still give you a general idea of organic competition levels.

For suggested bid, higher bids often indicate a high level of commercial intent. So, higher bids often mean people will pay more because they make more when they rank for those keywords.

3. Narrow down your niche
At this point, you may want to narrow your niche down even further. For instance, you may have found that "freelance writing" is a popular niche, but want to see if you can find an even narrower focus for your niche.

One of the best ways to do this is to visit related forums, Facebook groups and subreddits.

Use a tool like Redditlist to see which subtopics or sub-niches you might want to pursue. Simply type in your main keywords and scroll through the most popular subreddits to see if any appeal to you.

Delve even deeper by visiting these subreddits, as well as niche groups and forums, to see which topics or questions come up regularly. This could help you further define your niche (e.g., "freelance science fiction writers"), as well as help you come up with additional sub-niches or blog topic ideas for the future.

4. Check out the competition for yourself
Keyword research is important, but you'll also want to see for yourself what the competition is like for your niche.

Google some of the keywords you've found to see which sites come up on page one. You'll find one of three things:

There are already tons of well-known sites ranking for those keywords. This niche may be oversaturated and it may be better to find one that isn't quite so popular.
There are no sites ranking for those keywords. Be careful here - this could indicate that there's lots of opportunity, but more likely it means others have already discovered there's no market for this niche.
There are some sites ranking for those keywords, but they're generally smaller or low quality. This is generally a good sign that this niche is worth pursuing. There is likely some market for this niche, and the competition won't be too harsh.
Congratulations! At this point you've chosen a niche and scoped out the competition. Now it's time to see see if this niche is really as popular and lucrative as you're hoping.

5. Test your niche
While the market research you've already done is helpful, testing the market in real-time can really show you whether you're on the right track.

One way to test your niche - before you set up an entire website - is to create a landing page that promotes a free infoproduct related to your niche. This is easy using a tool like Leadpages.

Next, drive traffic to that landing page using AdWords. This will allow you to see how much interest there actually is in your niche and/or product - both in terms of traffic and downloads. Keep in mind that if you're getting lots of traffic through AdWords but not many conversions, it's more likely an issue with your landing page copy...not the niche!

Another way to validate your niche is to survey your target market. Promote your survey anywhere you have contact with your target market: in your guest posts, in industry-related groups, on social media, via Google surveys (you can pay Google to promote these for you), etc.

Given what you've learned through your PPC testing and surveys, you should now feel confident (or not!) in setting up your niche website and social media profiles.

Final thoughts
While this 5-step process won't guarantee you'll succeed in your niche, it should spark some ideas and give you a great place to start. It will also help minimize the risk inherent in starting a niche site, saving you time, money and frustration.

If you follow the 8 steps contained in this post you're almost guaranteed to find your perfect, and profitable, niche. I dare you to click here and try.
Table of Contents
01 - So What Is A Niche Market Anyway?
02 - What Makes A Good Niche Market?
03 - Do I Follow Passion or Money?
04 - Do I Have To Be An Expert To Enter A Niche?
05 - How To Find A Niche Market
06 - Working Out If Your Niche Is Profitable
07 - Evaluating & Testing Your Niche
08 - Turning Your Idea Into A Business
Conclusion On How To Find A Profitable Niche
Are you hoping to find your profitable niche but don't know where to start?

Or maybe you're not even sure what a niche market really is?

Perhaps you want to start an online business but currently don't have a business idea or market in mind?

Look I get it, it's a minefield at times with all the conflicting information out there.

But I've got you covered...

If you read the whole of this guide today then you will find your profitable and perfect niche (i.e. your online business idea) TODAY. Seriously, this is the ultimate guide on how to find a profitable niche. If you are new to internet marketing or have been around for a while but are stuck in the internet wasteland unable to progress, then this guide is for you.

Each chapter is designed like a mini-guide that can be read as a standalone page but you'll get the best results if you read it from start to finish. You can start reading from the beginning by clicking here.

01 - So What Is A Niche Market Anyway?
Before you start a website or business, you should know who you're targeting and if there's a high-demand market. This is called "niche research".

Most people fail here as they pick topics that are way too broad and either have them competing for head-to-head against mainstream multi-million dollar brands (you probably can't win that fight) or they create a website that is too vague and doesn't appeal to any specific person. This section will explain to you exactly what a niche market is in the simplest of terms.

Read it here.

02 - What Makes A Good Niche Market?
Taking it further, you'll learn what's makes a niche market profitable and how to come up with lucrative online business ideas. You'll also learn what some of the most profitable markets on the internet are. Some of the information revealed in this section click here will surprise you so start reading now...

Read it here.

03 - Do I Follow Passion or Money?
This question is always asked and for good reason too. Do you follow your dreams when starting an online business or chase money? The answer is...it depends (and I'll explain why in the guide). I also ask a panel of marketing experts for their thoughts, you may be shocked at the answers.

Read it here.

04 - Do I Have To Be An Expert To Enter A Niche?
This is a huge dilemma for most new marketers. Because you probably aren't the world's expert on anything, right? Me neither. The good news is that you don't have to be.

You'll learn how to "hack" your way to authority in any niche (without being dishonest by just using your existing knowledge and marketing to the correct audience) and still be able to build an evergreen online business, so let's do it.

Read it here.

05 - How To Find A Niche Market
Niches are literally everywhere especially with the internet at your fingertips. A niche is essentially just a topic a similar group of people spends money on after all. Yet so many new marketers struggle because of outdated information on how to find one or what you should be looking for. Here's a bunch of ways to find profitable niche markets, online business suggestions, and "side hustle" ideas with ease, just click to read.

06 - Working Out If Your Niche Is Profitable
Not every niche or online business idea you come up with is worth pursuing. Learn what you need to know to figure out the profitability of a niche or business below. Use these simple strategies to see how much money can be made when you click here.

Read it here.

07 - Evaluating & Testing Your Niche
You can only get so far without testing your niche, business plan, or side hustle idea. So take this section and apply it to test out your niche. I cover some simple tasks you can do to avoid wasting time or money. You'll also know how to tackle your niche while standing out from other blogs and websites when you click this link

Read it here.

08 - Turning Your Idea Into A Business
By now, you've got a few niches that you may want to pursue. Learn what you need to do to turn them into ideas and plans. This is the exciting bit where you start a website and make money!

Read it here.

Conclusion On How To Find A Profitable Niche
Finding a profitable niche market or online business idea that is viable, profitable, and that you personally can compete in is a crucial part of online niche marketing.

But if you don't get it to spot on you don't have an online business as everything else relies on this stage.

If you follow the guide you WILL learn how to find a profitable niche (and you can start sending website traffic using this guide).

And then you can start your new online business. I hope you take value from this guide and all the best in your online ventures! And please leave a comment below to tell me if this has helped you find your niche...

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